I love product design.
I’ve been here more than a decade, led the design at a unicorn, helped launch MVPs, and everything in between. I started by designing webpages in Dreamweaver when I was 12, and over the years, I’ve fallen in love again and again with new verticals within the field and gained expertise in them.
These days I run a consultancy. Find out more at juhi.co.
Here I will try to analyse what we do as designers, and communicate as I learn.
![](https://substackcdn.com/image/fetch/w_88,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48c24a46-88b5-446f-8b68-02083e28c41c_2371x2371.jpeg)
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I find nothing more energising than deconstructing complex things, and the UX process is my current subject.
Independent product designer. Been here a decade. More at juhi.co