I love product design.

I’ve been here more than a decade, led the design at a unicorn, helped launch MVPs, and everything in between. I started by designing webpages in Dreamweaver when I was 12, and over the years, I’ve fallen in love again and again with new verticals within the field and gained expertise in them.

These days I run a consultancy. Find out more at juhi.co.

Here I will try to analyse what we do as designers, and communicate as I learn.

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What the name says ^


I find nothing more energising than deconstructing complex things, and the UX process is my current subject. Independent product designer. Been here a decade. More at juhi.co