Decode UX

Share this post

Designing for Bharat: what you want vs what they need

juhichitra.substack.com

Discover more from Decode UX

What the name says ^
Continue reading
Sign in

Designing for Bharat: what you want vs what they need

It's humbling to design for an India that struggles with English & tech comprehension, and despite the struggles, accomplishes so much by using their phone in English. Some light-hearted observations:

Juhi Chitra
Jun 21, 2023
5
Share this post

Designing for Bharat: what you want vs what they need

juhichitra.substack.com
1
Share
  1. What you want: set a brand tone through your copy, show personality, communicate nuanced situations, convey emotion.
    What they need: the fewest simplest words possible that they actually understand.

  2. What you want: handle every error and edge-case gracefully. Explain exactly what happened and give them multiple options.
    What they need: one big CTA that they can tap safely that moves them forward.

  3. What you want: update the app regularly, add more features, iterate the design over time.
    What they need: keep things where they are, the way they are; move one button and some will have to relearn how to use the app.

  4. What you want: use a wide colour palette, delight with colours, colour-coded tags, themes etc.
    What they need: green = go, red = stop

  5. What you want: Build a product they find enough value in to use, and feel empowered to do so.
    What they need: a family member that handles the tasks so they don’t mess up and don’t have to stress.

  6. What you want: Make a UI that’s self-evident, with step-by-step onboarding, a new-user experience that coaches them progressively.
    What they need: A service/sales rep to set everything up and come show them how to do what they need.

  7. What you want: To build digital processes designed for their specialised needs, that put the right info at their fingertips.
    What they need: A WhatsApp button to get shit done in a single msg.

Originally published on juhi.co

5
Share this post

Designing for Bharat: what you want vs what they need

juhichitra.substack.com
1
Share
1 Comment
Share this discussion

Designing for Bharat: what you want vs what they need

juhichitra.substack.com
Som
Writes Som’s Newsletter
Jun 24Liked by Juhi Chitra

I was subconsciously reading this as, What I want(young) vs What my father(old) wants.

Solid stuff Juhi, very relatable👌🏼

Expand full comment
Reply
Share
Top
New
Community

No posts

Ready for more?

© 2023 Juhi Chitravanshi
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing